Cadbury 5 star
THE "DO NOTHING LEGEND"
One-of-a-kind setting for guests to observe and engage with.
the right sight that reflects a high quality brand
The campaign's main challenge was to get the target audience of kids and teenagers to come and relax with the exhibit, which was set up at one of Mumbai's most beautiful beaches, as well as locals and passers-by to have a one-of-a-kind experience with a large-scale holographic projection that was set up for viewing and interacting.
This resulted in viewers having a one-of-a-kind experience of a holographic projection in public, with well over a million people passing by and even stopping to take photos and videos of the exhibit to post on social media,
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