The Experiential Centre is a physical space where brands can explore the latest in immersive technology. It’s where we bring our innovations to life — from AR and holography to interactive displays and smart retail tools. Rather than reading about our solutions, visitors can see, touch, and experience them firsthand. It's designed to inspire, educate, and showcase what’s possible when storytelling meets technology. Whether you're planning a campaign or simply exploring new formats, the Experiential Centre is where vision becomes tangible, giving you a glimpse into the future of brand engagement — created and curated by the team at ExperientialEtc.

The Experiential Centre is open to everyone curious about cutting-edge engagement. Whether you're a brand manager, agency partner, tech enthusiast, or simply someone exploring what's next in marketing, this space is built for you. It’s especially valuable for creative teams and decision-makers looking to bring bold ideas to life. We also host walkthroughs for CXOs, innovation teams, and retail heads seeking future-forward display and storytelling tools. No matter your background or brand size, if you're seeking immersive ways to connect with customers, the Experiential Centre welcomes you to imagine, explore, and experiment — all in one dynamic space.

At the Experiential Centre, you’ll get hands-on with some of our most exciting and effective solutions. These include holographic displays, AR-triggered installations, interactive games, motion-activated digital signage, levitating products, transparent screens, and our proprietary tools like XScannr and Beamback. You’ll see how physical spaces can be transformed using storytelling, sensors, and smart displays. From product launches and visual merchandising to customer journeys and data-driven retail, every installation is built to solve real marketing problems — while surprising and delighting the user. It’s not just tech on display — it’s tech in action, designed for brand impact.

Not at all — the Experiential Centre is much more than a showroom. It’s an idea lab, a concept testing zone, and a collaborative workshop. We don’t just show our work — we invite you to interact with it, question it, and even build on it with us. Whether you're exploring campaign ideas, prototyping a launch setup, or testing a new display format, the Centre gives you space and support to imagine freely. It’s where bold concepts meet practical execution, and where innovation feels approachable. Think of it as a co-creation playground for brands, agencies, and marketers alike.

Yes, and we highly recommend it! You can book a personalised walkthrough by reaching out to our team or using the contact form on our website. We’ll guide you through the installations most relevant to your brand or objective — whether you’re launching a product, building a campaign, or just exploring what’s new in the world of experiential marketing. Visits typically take 30 to 60 minutes and can be tailored for individuals or teams. We love conversations, so don’t hesitate to bring your questions, ideas, or even just curiosity. Walk in with a brief — walk out with possibilities.

Yes — every installation and solution showcased at the Experiential Centre is conceptualised, designed, and built by the ExperientialEtc team. Our in-house specialists — including creative technologists, designers, developers, and engineers — work closely to turn abstract ideas into working prototypes and campaign-ready experiences. This ensures complete control over quality, functionality, and storytelling impact. What you see in the Centre isn’t borrowed tech — it’s the result of our constant innovation, tested and refined across real client projects. It reflects not just our capability, but our passion for creating disruptive, brand-focused, and highly functional marketing technology.

Absolutely. Everything you see at the Experiential Centre is fully customisable. While we showcase ready formats and prototypes, they are built to adapt to your brand story, visual language, product, or space. Whether it's a hologram that highlights your product features, an AR filter that reflects your brand voice, or a web game tailored to your target audience — each experience is built to align with your goals. We believe tech is only as powerful as the story it tells, and our job is to make sure your version of it is original, strategic, and memorable.

Yes. From ideation and design to production, deployment, and post-activation support — we handle it all. Once you choose a solution (or co-create one with us), our team gets to work on customising the content, engineering the physical setup, coordinating with on-ground teams, and ensuring seamless delivery. We also provide training and backend management if required. Our focus is not just on building wow-factor experiences, but also making sure they work smoothly, stay stable, and deliver results. Whether it’s for a retail chain, mall activation, or corporate event, you can leave the execution to us.

Yes, the Centre evolves regularly. As our R&D team builds new tools or improves existing ones, we update the space to reflect what’s current and relevant. We don’t treat it like a museum of past work — we treat it like a living lab. You’ll often find new formats being tested, interactive experiments in progress, or upcoming ideas being prototyped live. Many of our now-successful solutions were first showcased here in their beta form. So even if you've visited before, it’s always worth coming back — chances are, you’ll discover something new, surprising, and ready to scale.

Yes! We welcome teams who want to use the Experiential Centre for creative workshops, planning sessions, or strategy sprints. It’s an inspiring space to explore ideas, review tech options, or align internal stakeholders before a campaign. We can host product demos, learning sessions, content planning workshops, or just immersive brainstorming days. Our team will help curate the experience based on your objective. It’s a great way to turn abstract thinking into tangible ideas, all while interacting with the tools that could bring them to life. Just let us know your requirement — we’ll take care of the rest.