Anamorphic Activation for Sonu Sood’s Movie Fateh by ExperientialEtc

ExperientialEtc brought an exciting, interactive element to the promotion of Sonu Sood’s movie Fateh with a groundbreaking anamorphic billboard activation in Mumbai. This innovative 3D billboard featured a life-like illusion of Sonu Sood firing bullets from a gun, creating a thrilling, realistic experience for passersby.

As viewers moved around the billboard, the perspective shifted, enhancing the sense of action and realism. The effect made it feel as though they were right in the middle of the movie’s intense action sequences. This immersive, dynamic activation not only captured attention but also deepened the connection between the audience and the film, effectively promoting Fateh in a way that traditional advertising could not.

By combining cutting-edge technology with engaging design, ExperientialEtc delivered a memorable and impactful promotional experience, elevating the visibility of Fateh and bringing the movie’s action to life in the heart of Mumbai. .