How is an Interactive video beneficial to a brand?

Interactive video is an innovatively structured media that is used by brands who wish to take inputs from their customers while making the video viewing experience immersive. More and more brand managers and marketers are using interactive video as a tool to connect to their customers in a better manner.

What does an interactive video contain?

Right from strategically placed hotspots in a 360 view to multiple pathways that a user can select to change his video output, an interactive video has it all. Some of the videos even take inputs from the client as it progresses.