MYK Laticrete

Innovative Experiential Zone

SAVE THE TILES, SAVE THE EMBARRASSMENT! Everyone wants the best for their homes but negligence can create big problems. MYK Laticrete wanted to create awareness about the importance of Tile Adhesive. ExperientialEtc built a PRESSURE SENSOR-BASED flooring that triggered interest from the customers and raised awareness about the product.

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From planning your narative to creating the canvas of a flawless campaign. We"ve Got you covered !

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