To introduce a movie-based webinar game on their website to increase audience engagement.
SonyPIX's latest audience engagement tool promotes the website to young film buffs who want to be rewarded for their knowledge and expertise.
The challenge was to create an engaging game while also hosting a rewarding game for the target audience.
This resulted in viewers having a one-of-a-kind experience of a holographic projection in public, with well over a million people passing by and even stopping to take photos and videos of the exhibit to post on social media, after which people heard about the exhibit and saw it on social media, and then came to see it.
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