“YEH RESPONSIBILITY WALA MOD HAI, LET’S MAINTAIN SOCIAL DISTANCING”

ExperientialEtc conducted a social experiment for TVS Eurogrip across crowded public places such as supermarkets, diagnostic centers, and pharmacies that involved placement of a floor runner with markers for people standing in the queue to be positioned at a safe distance from each other.

The premises were wired with motion sensors to send out an alarm when an individual crosses the threshold distance between himself/herself and others and played out the message “Yeh Responsibility wala mod hai, let’s maintain social distancing” on the speaker systems specifically installed to educate and spread consciousness amongst the public.

The company also placed awareness messages at multiple vantage points in these locations to amplify the communication that every single effort matters in this battle against the pandemic. The social experiment has been released as a video on digital channels to further the cause and propagate this social message.