XLens
Advanced Analytics
Introducing XLens, the advanced analytics solution designed to revolutionize retail environments. Utilizing cutting-edge technology, XLens provides comprehensive insights into customer behavior and store dynamics, making it ideal for retail chains aiming to optimize operations and enhance customer experience. With XLens, businesses can effectively monitor key efficiency metrics and KPIs, driving smarter business optimization.
XLens leverages advanced CCTV analytics to capture real-time data, enabling retailers to make informed decisions. This SaaS-based platform offers custom dashboards tailored to specific business needs, providing valuable data analytics to optimize queue management and foot traffic in stores. XLens brings retail innovation to the forefront by integrating smart retail technologies, including AI and machine learning, to create a seamless shopping experience.
From footfall counting to video analytics, XLens is reshaping how retail businesses operate, making it the perfect solution for improving store performance across multiple locations. Whether it’s experiential marketing or enhancing customer experience, XLens delivers a new era of retail tech.
RETAIL
INDUSTRY
XLens empowers retailers with advanced analytics to optimize
operations and elevate customer engagement
Personalized Customer Outreach
Leverage accurate demographic insights to tailor personalized marketing and promotions.
Store Performance Insights
Real-time foot traffic analysis optimizes staffing and improves operational efficiency.
Marketing Campaign Effectiveness
Heat mapping identifies high-profit areas for optimal product placement and layout.
Enhanced Customer Journey Understanding
Track customer interactions to improve decision-making and mitigate service bottlenecks.
XLens: Beta vs Pro
XLens Beta
The Beta version provides insights into customer behavior with Walk-ins for tracking store entry, Age Classification, and Gender Classification for demographic analysis, and Heatmapping to visualize movement patterns and activity within the store.
XLens Pro
The Pro version enhances store operations with features like Store attendance for precise staff tracking, Loitering Time to analyze customer and staff dwell time, and Customer to Staff Management for optimizing interactions. It also includes Queue Management to reduce wait times and improve checkout efficiency.
WALK-INS ANALYSIS
This insight helps retailers understand peak hours, optimize staffing levels, and improve customer service based on traffic patterns
AGE CLASSIFICATION
This demographic segmentation enables retailers to tailor marketing strategies and promotions effectively to meet the preferences and behaviors of specific age demographics
GENDER CLASSIFICATION
This data helps retailers understand and cater to gender-specific buying behaviors, optimizing product assortments and marketing efforts to enhance customer satisfaction and drive sales
QUEUE MANAGEMENT
Efficient queue management reduces customer frustration and improves the overall efficiency of store operations.
XLens Dashboard Overview
Comprehensive Dashboard for In-Depth Insights
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Real-Time Data Visualization
- Displays live metrics on customer and staff interactions, including queue lengths, attendance, and loitering times.
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Customizable Widgets
- Tailor the dashboard to show specific metrics like age and gender classification, walk-ins, and heatmaps.
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Interactive Analytics
- Drill down into detailed reports and visualizations for in-depth analysis of customer behavior and store performance.
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Efficiency Metrics
- Monitor key performance indicators (KPIs) such as average wait times, customer-to-staff ratios, and hygiene compliance.
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Alerts and Notifications
- Receive real-time alerts for critical metrics, such as long queue times or high loitering rates, enabling swift action.
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User-Friendly Interface
- Intuitive design for easy navigation and quick access to essential data, enhancing decision-making and operational efficiency.
FAQ
Xlens is a smart footfall analytics solution that tracks how many people enter a space, how they move, and how long they stay. It’s like giving your store or event eyes helping you understand visitor behavior without asking a single question. At ExperientialEtc, we use Xlens to transform spaces into data-driven zones. Whether it’s a pop-up stall, retail flagship, or event booth, Xlens shows us what’s working, what’s not, and how people are engaging in real-time.
Xlens uses advanced sensors and AI-based vision systems to anonymously count people as they enter, exit, or move through a space. It doesn’t record faces just movement and behavior patterns.At ExperientialEtc, we install Xlens in key zones like entry points, product areas, or interactive zones. The system silently does its job — tracking volume, engagement, and traffic flow — so we can optimize layouts and messaging based on real human behavior.
BXlens captures metrics like total footfall, dwell time, bounce rate, peak hours, heatmaps, and zone-specific engagement. It tells you not just how many people visited but how they behaved. We use this data at ExperientialEtc to refine brand zones, identify high-performing areas, and even adjust content timing based on actual visitor attention spans. It’s insight that turns guesswork into strategy.
Yes, Xlens can identify whether a person has been in the space before using anonymous behavioral pattern recognition, not identity tracking. This helps brands understand loyalty and repeat engagement. At ExperientialEtc, we’ve used this feature to measure campaign stickiness. For example, if someone returns to an AR zone twice in one day — that’s a win. Xlens helps quantify those invisible success moments.
Yes. Xlens maps out the path each visitor takes creating heatmaps and journey flows that show where people pause, skip, or cluster. This helps brands understand which displays are working and which zones need attention. At ExperientialEtc, we use movement data to design smarter layouts. If people are walking past a display too fast, we tweak it. If they’re lingering somewhere unexpected, we double down. Xlens keeps us informed, not just inspired.
Absolutely. Xlens offers real-time dashboards that update constantly so you can see how your space is performing minute by minute. It’s ideal for live events, retail audits, and in-the-moment optimization. At ExperientialEtc, we’ve made real-time data part of our activations. If engagement drops during certain hours, we shift lighting or rotate content immediately. It helps brands be reactive — and proactive.
Yes. By analyzing traffic patterns and visitor behavior, Xlens shows you how customers naturally move allowing you to rework layouts, signage, or display placement for smoother flow and better visibility. At ExperientialEtc, we use Xlens data post-installation to recommend changes that boost time-on-site and product exposure. It’s like having an invisible UX designer for your physical space.
Xlens offers clean, visual dashboards with charts, heatmaps, engagement scores, and historical comparisons. You can view data by zone, time, day, or campaign all in one interface. We equip our clients with custom dashboards through ExperientialEtc, so they can monitor success, spot trends, and present results in a way that’s boardroom-ready and action-oriented.
With footfall, flow, and engagement data, brands can decide when to deploy staff, when to run promotions, and which zones need more support. It takes the guesswork out of timing and resource allocation. At ExperientialEtc, we’ve helped retail clients reschedule staff based on footfall peaks and advised marketing teams on which zones to push digitally — all thanks to the data Xlens uncovers behind the scenes.
We don’t just install the tech we interpret it. We use Xlens to understand real consumer behavior and translate it into smarter design, better storytelling, and higher conversion. From activation zones to permanent VM setups, ExperientialEtc uses Xlens to prove impact, justify spend, and continuously improve. It’s where creativity meets data — and that’s where the magic happens.
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